Natasya Michelle
Chief Executive Officer
With over a decade of experience across sales, marketing, and operations, Natasya Michelle brings strategic vision and people-centered leadership to her role as Chief Executive Officer of Ann’s Bakehouse & Creamery.
Her journey with Ann’s began in 2019 as Sales Manager, where she built strong teams and improved customer engagement. Rising to Head of Sales in 2021 and later Vice President of Revenue in 2023, she led multiple divisions—Sales, Marketing, Creative, Customer Service, Store, and Quality Control & Delivery, achieving record-breaking growth and fostering cross-departmental collaboration.
Appointed CEO in 2025, Natasya now oversees the company’s overall direction, guiding Ann’s through a new phase of sustainable expansion and innovation. Known for her calm yet decisive leadership, she combines strategic insight, empathy, and a steadfast commitment to maintaining the company’s financial growth. This balance of vision and operational prudence has helped cultivate a culture rooted in teamwork, integrity, and continuous improvement.
A graduate of Atma Jaya Catholic University with a Bachelor of Economy, Natasya combines analytical thinking with creativity in every decision. Her earlier experience at PT Bank Permata Tbk. and a property agency affiliated with ERA Indonesia shaped her customer-focused approach and communication skill. Today, she continues to steer Ann’s Bakehouse & Creamery with a forward-looking vision, blending timeless craftsmanship with modern innovation, safeguarding financial resilience, and building a brand designed to endure and thrive from generation to generation.